Organization Name: Royal Enfield India Private Limited
Employment Type: Private Jobs
Total No. of Vacancies: Various
Job Location: Kolkata
Name of the Post:
- Deputy Manager-Regional Marketing
- Applicants who have completed Degree or equivalent from a recognized Institute for Royal Enfield Recruitment 2018.
- To work closely within Marketing interfaces (Micromarketing, communication/content, CRM, Digital and Insights) to build an effective brand recruitment strategy targeting the non-rejector, non-user segment
- Primary Lead for Royal Enfield’s potential and existing customer engagement strategy development and deployment in line with targeted brand recruitment & customer satisfaction scores
- Lead custodian of building the in-house intelligence on customer segmentation (non-users, user-commuters, user-riders) basis consumption & behavior patterns, shopper behavior & insights, and Point-of-Sale best practices.
- To work closely with India business teams across sales, service, spares, dealer development and rides to provide strategic interventions across all their interfaces to enhance customer satisfaction and adoption/advocacy behavior amongst the user-commuter and user-rider segments
- Lead custodian of all brand events, product launches, store openings, Press events in India at a regional level.
- To identify and nurture suitable BTL agency partners to drive the customer engagement strategy & identified BTL events/promotions across targeted markets and touch points in order to deliver the strategic job to be done for each customer segment.
- To leverage & work closely with the internal Content cell and the CRM cell to strengthen the customer engagement programmes across markets and segments. To own the measurable deployment of these resources and tools to generate targeted brand affinity and satisfaction scores
- Royal Enfield Recruitment 2018 will get an excellent salary package along with incentives, perks, and other facilities according to post qualification and experience of candidates
- Online Test
- Group Discussion
How to Apply:
- Eligible & Interested candidates can Apply Via Online In Official website page at www.royalenfield.com Royal Enfield Recruitment 2018.
Instructions to Apply:
- Log on to the Official website of Royal Enfield www.royalenfield.com
- Then, Click on the careers link.
- Select the link available for the opening.
- Fill the Application with required details for Royal Enfield requirement 2018
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